Quote industry experts in content campaigns to earn backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 7:56 AM UTC

To connect with a wider audience and obtain high-quality backlinks, reach out to publishers with high domain authority and quality traffic.

Backlinks can be built by creating and executing content marketing campaigns. Create case studies focused on topics such as social media followers or website traffic and publish data-driven content to build authority and get backlinks from relevant publications.

Include a compilation of quotes from industry experts in articles, as well as create infographics to boost quality backlinks and attract prospects. To build awareness and acquire backlinks, brands can utilise data visualisation software to publish whitepapers and participate in podcasts to discuss industry trends.

Collaborating with other brands to create content campaigns, publishing weekly or monthly columns, press releases, and in-depth guides can improve backlinking efforts. Conduct interviews with industry experts and update old content regularly to earn backlinks.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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