Prompt consumers to opt for making small commitments to drive online conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2021, 2:49 AM UTC

Optimise the page loading speed to enhance consumers’ browsing experience and drive conversions.

Brands should display social proof like testimonials, reviews, partner logos, and more on their site to enhance ecommerce or online conversion rates from their existing traffic. With the average consumer reading 10 internet reviews before buying, social proof is an effective way to boost conversions.

Businesses can differentiate themselves from competitors and boost conversions by clearly communicating their services, product benefits, and unique value proposition. To create a seamless customer journey remove friction like long sign-up forms, obtrusive pop-ups, repeated CTAs, and more.

Placing CTAs like “Talk to an Expert” instead of prompting consumers to buy immediately can help brands encourage “small commitments” from prospects, and ultimately convert them. A/B test elements like layout, colour, CTAs, copies, and more to optimise the site for conversions.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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