Event planners should prioritise engagement for successful virtual and hybrid events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2021, 5:11 PM UTC

A recent Hubilo survey found that most event planning professionals believe engagement is crucial for successful virtual and hybrid events.

Around 69% of survey respondents agree that a robust hybrid events platform are necessary to yield financial dividends. In-person events are returning, but due to uncertainty around COVID-19, events are not likely to return to the pre-pandemic levels.

The study states, “virtual and hybrid event platforms are going to remain an indispensable part of the event planner’s toolkit for the foreseeable future.” In fact, 70% of respondents said they expect COVID-19 and variants will force them to shift some in-person or hybrid events to wholly virtual over the next year.

Though people engage with virtual events, keeping event attendees engaged and combating screen fatigue has remained a challenge for some marketers. 57% of event planners said engagement was the most critical factor for producing a successful virtual or hybrid event. Around 69% of event planners have also prioritised investment in hybrid event technology for the future.

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