A recent Hubilo survey found that most event planning professionals believe engagement is crucial for successful virtual and hybrid events.
Around 69% of survey respondents agree that a robust hybrid events platform are necessary to yield financial dividends. In-person events are returning, but due to uncertainty around COVID-19, events are not likely to return to the pre-pandemic levels.
The study states, “virtual and hybrid event platforms are going to remain an indispensable part of the event planner’s toolkit for the foreseeable future.” In fact, 70% of respondents said they expect COVID-19 and variants will force them to shift some in-person or hybrid events to wholly virtual over the next year.
Though people engage with virtual events, keeping event attendees engaged and combating screen fatigue has remained a challenge for some marketers. 57% of event planners said engagement was the most critical factor for producing a successful virtual or hybrid event. Around 69% of event planners have also prioritised investment in hybrid event technology for the future.
[2 minute read]