Podcasters prefer short, timely and emailed pitches over Twitter DMs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2021, 5:22 PM GMT+0

Twitter is the most preferred social media platform to host podcasts, followed by Facebook, Instagram.

Although Twitter is the leading channel for podcasters to host their show (41%), they do not want people to pitch ideas to them on that platform. 91% of podcasters prefer email pitches. About 75% of surveyed respondents saw most of their audience streams via Apple, and 52% of them rely on ads for monetisation.

Most podcasters are multitaskers, handling roles like hosting, writing, editing and producing all at one go. This perhaps explains why podcasters prefer short and direct pitches. 53% of podcasters prefer pitches limited to between 100 and 200 words.

42% of surveyed podcasters say awareness and education are prime motivators for podcasters, while only 22% of them say revenue motivates their podcasting. More than 90% of podcasters want PR professionals to get familiar with their podcasts before pitching ideas. 42% of the respondents say they will reject a pitch because of bad timing.

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