Using memes in marketing can help brands effectively attract target audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2021, 3:35 PM UTC

Memes can help marketers engage audiences; create a sense of community and loyalty.

Using meme marketing can help brands attract potential users and convert them into buyers. Memes are a natural way of advertising, which can help increase engagement and build a strong community by communicating something that the brand’s target audience will understand and relate to.

Unlike creating visuals for blogs and social posts – which requires skills, time and money –, memes, are inexpensive content pieces. Memes can develop a sense of belonging – making them an excellent tool for building a sense of community. Brands can also use this content format to show another version of the brand to help customers quickly connect and engage with the brand. It can also help brands stay on top of trends.

To effectively create memes that promote the brand directly, companies should know their audience, understand them, and find out their likes and dislikes, and the latest trends in their niche. Find the right balance between funny and accurate memes and original content. Add a flavour of creativity – whether it is adding a nostalgia factor or using sarcasm or satire. Leverage tools like Canva or Livememe to get started with meme creations.

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