Create social media content based on an umbrella topic to increase followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2021, 1:01 AM UTC

Plan a social media and content strategy to respond to messages from followers as swiftly as possible.

Brands trying to engage and retain their followers on social media should establish clear goals and craft content based on those. Plan and execute social campaigns efficiently by focusing on one key “umbrella topic” and developing content around it.

This demonstrates the brand’s work to potential consumers and clients without confusing them. Gather insights about the target audience's preferences, interests, and demographics, and use a scheduling tool to engage, without "ghosting” them.

Instead of setting up automated messages to send sketchy or spammy messages and click-bait posts, brands should follow through on their promises to lower follower churn. Avoid just sharing promotional content and publish posts with behind-the-scenes content to build long-term relationships and trust.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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