Use countdowns, pinned posts and previews to keep Instagram Lives interactive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2021, 3:58 PM UTC

Hosts can also ask audiences to connect with them via email or DM once the live is concluded.

Along with choosing topics that customers find helpful and insightful, brands must also pin a post during their life. By asking viewers to share the post on their stories, brands can boost reach and make interactive live sessions.

Brands can change the pinned post-mid-stream and update the CTA to something that will lead audiences towards the next step of the interaction. For example, hosts can display the brand website or link and allow users to take a screenshot.

A short countdown can follow this up before pinning another CTA. Instagram Live sessions can end with a preview of what the scheduled live has in store for audiences. This preview could feature an interview guest, the topic for the next outing, or a giveaway for audiences.

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