Ensure all teams and employees understand the need for data democratisation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2021, 2:56 PM UTC

Data democratisation can help teams across an organisation retrieve data independently, make decisions based on insights and analyse data efficiently.

To overcome challenges to seamless data democratisation, businesses must first help employees understand the importance of data democratisation. Moreover, businesses must adopt the right data governance approach from the beginning.

Brands must identify technical issues that arise from moving data between teams and departments. They should also find out how those issues can be resolved. Similarly, companies should establish specific roles like chief data or digital officers to facilitate the process and coordinate between different teams.

Businesses should choose analytic solutions that help them support and standardise every dataset they track. While evaluating the validity of data insights, businesses must take into account both, qualitative and quantitative analysis. Further, utilise machine learning and prioritise real-time reporting.

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