Create brief, engaging and informative YouTube Shorts to boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2021, 4:40 PM UTC

Repurposing Shorts videos into blog posts, infographics and social media posts can help extend the audience reach.

YouTube Shorts offers plenty of creative features, like automated captions and multiple segment cameras, which creators can use to create effective short-form videos. Shorts could be a minute long if created on the site, or 15 seconds via the YouTube app.

Brands can utilise Shorts’ music library to entice the 15-25 and 26-35-year-old demographics on YouTube. Produce engaging, informative, and brief videos within the length, and use an appropriate tone of voice to attract the target audience.

Conducting keyword research, using hashtags, high-resolution thumbnails and restricting title characters to 50-70 words can help marketers optimise Shorts videos. Create inspiring and informative Shorts to offer value and drive user engagement.

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