Customer reviews and testimonials can help boost new app downloads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2021, 2:08 PM UTC

Brands must focus on gathering positive social proof via reviews, features and positive word-of-mouth.

By featuring reviews on the app store, users have social proof to refer to before downloading the app. Approach users for reviews through individual outreach or send them automated emails to leave a review. Make sure to link the app in the email signature, and include other app-related updates in the email.

After launching the app, reach out to the first users of the app with a personal note, thank them for using the product and build strong relationships with them. This will help brands convert customers into loyal brand ambassadors.

Offer referral bonuses to existing users and respond to every customer review, whether positive or negative. At the same time, reach out to dedicated app review sites for exclusive features. Additionally, approach the app store to get featured by their app curators.

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