Use heatmaps and integrate exit-intent popups to retain customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2021, 3:46 PM UTC

Heatmaps can help brands better understand their target audience – crucial for addressing issues that prevent visitors from converting.

By using heatmaps, brands can easily identify the most engaging elements of their newsletters and website, and analyse user behaviour. Marketers can also use heatmaps to determine where they should place a lead magnet on the brand website for the most effective results. Similarly, heatmaps can also help marketers identify and remove the distracting elements of their digital customer touchpoints.

Businesses can use exit-intent popups to offer extra value, retain audiences making an exit and boost conversions – all without distracting readers. But, also ensure that exit-intent popups are placed on webpages that drive the most traffic. Using content upgrade popups can help retain existing customers because these popups are ultra-specific and more relevant to the readers’ desire.

Apart from offering free tools and subscription forms, marketers can also ask questions to site visitors through fun and interactive quizzes. Just like other pop-ups, exciting quizzes can also help brands retain customers making an exit.

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