Zoom introduces ads for users in the Basic tier

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2021, 5:11 PM GMT+0

Users on the Basic tier will only view ads if they attend a meeting held by other Basic tier users.

In a recent blog post, Zoom revealed that it is testing showing ads to users on its free "Basic" tier. Initially, the ads will only be visible to free users from "certain countries." The company did not provide any further details.

The ads will appear on the browser page and display to users at the end of a call. Zoom won't use meetings, webinars, or messaging content like audio and video for targeted ads to avoid stepping on any privacy regulations.

Zoom's CMO, Janine Pelosi, says the ads will help the company "support investment and continue providing free Basic users with access to our robust platform". Pelosi adds that the ads will allow basic free users "to continue connecting with friends, family, and colleagues".

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