Before creating audio marketing campaigns, conduct audience research

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 03, 2021, 4:33 PM UTC

Create audiograms, include audio clips in blogs, craft audio tweets, appear as a guest speaker on podcasts to build an audio identity for the brand across channels.

Twitter Spaces and Clubhouse have transformed the audio marketing environment, and businesses looking to promote their brand should leverage audio marketing campaigns. According to Suze Cooper, an audio and content marketing expert, Audio marketing includes audio elements like ads, podcasts, radio appearances, and audio chat tools like Twitter Spaces that help brands promote their business.

Brands can leverage audio marketing campaigns to connect with prospects, build relationships, project themselves as thought leaders and more. Having a clear audio strategy that aligns with the overall marketing strategy to track performance, adjust, and modify campaign plans. Chatting with prospects on Twitter Spaces can help brands enhance their audio campaign reach.

Conduct audience research, determine content preferences, and listen and share voice tweets, podcasts, and more on platforms like Twitter to boost audio marketing efforts. Brands can also use AI-powered tools like Otter AI to automatically convert audio clips into text files to make their audio content accessible for all people.

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