SaaS companies can offer trial versions of their product to boost reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 03, 2021, 11:59 AM UTC

Companies can allow customers to experience how the product functions and approach the brand for upgrades.

When it comes to marketing a software-as-a-service (SaaS) product, businesses can benefit from offering limited versions of their functionalities for free. For this, companies must first analyse what kind of tools their target audiences are searching for online.

Similarly, businesses must also identify topics that generate the most online traffic and target relevant audiences. This helps brands create relevant content. On the other hand, while not every individual content piece may drive traffic, businesses must consider publishing content like data studies.

Such content helps brands establish thought leadership, offer valuable data and attract links from other publications. Marketers must ensure their content is repurposed as well. For example, blog posts can turn into Twitter threads, while videos can be republished as an article.

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