Landing page copies that convey FOMO and scarcity drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2021, 12:25 PM UTC

Integrate scarcity in CTAs to prompt consumers to take action and augment landing page conversions.

Because human psychology places a higher value on limited-supply items, incorporating the scarcity factor into the marketing mix can boost landing page conversions. Limited-stock items and time-bound deals can instil fear of missing out (FOMO) and customer scarcity concerns and increase sales.

To enhance scarcity marketing efforts, create landing page headlines that reflect a particular product or service's scarcity and highlight limited-time offers. Write landing page copies with phrases like "last chance" and more to induce scarcity and the FOMO factor in consumers' minds.

Use a countdown timer on landing pages to remind customers about the time offer or inventory to nudge them to buy. Displaying images and visuals that communicate scarcity can further improve landing page sales.

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