Examine the causes of bounce rates to find dormant emails impacting deliverability.
Businesses must clean their email list to improve deliverability, opens, click-through rates, and conversions and improve engagement and lower spam and unsubscribe rates. Identify and remove disengaged subscribers by assessing their engagement activity, to reduce unsubscribe rates.
Marketers could move the disengaged subscribers to a re-engagement campaign to revive interest before marking them as genuinely inactive. Creating a separate list for inactive subscribers can help marketers remove email addresses that affect deliverability and engagement rates.
Install spam filters to find and remove subscribers that marked the email as spam, which could hurt the brand’s reputation with the email service providers (ESP). Understand the email audience, let recipients opt for selected newsletters, use double-opt ins, and more to maintain the email list’s hygiene.
[9 minute read]