Analyse relevant media publications for insights on B2B trends, opportunities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2021, 3:38 PM GMT+0

Along with analysing audiences, businesses must analyse media to inform their marketing activities.

Journalists and reporters cover top trends, challenges and opportunities that they witness in the marketplace. Marketers can first identify which media publications their target audiences read. By tracking those publications, B2B businesses can unearth insights to enhance their targeting tactics.

Search volume may be a relatively traditional way to map content. Yet, it enables marketers to identify the popularity and search demand for keywords being used by prospects. Such insights can help brands bid on paid searches and offer relevant social media content.

While understanding their audiences better, B2B businesses can benefit from tracking audiences’ conversations online for details like what the customers do for a living. Businesses can pick on such details, build audience profiles and analyse them for insights on trends, keywords, phrases and hashtags.

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