Keywords continue to help brands identify user intent, fill content gaps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2021, 3:46 PM GMT+0

Brands can create a list of keyword terms that prove most profitable for the brand in terms of traffic and conversions.

Brands must focus on placing keywords in content that users are most likely to find valuable and relevant. By analysing keywords, brands can pick clues on the kind of content a user can retrieve. This is particularly important since users may have multiple ways of asking for the same thing or something similar.

Along with user intent, keywords help brands check what the keyword ranks in different zones. For example, brands can use keywords to incorporate relevant keywords to rank on page one and build external links.

By including relevant keywords and phrases, businesses can fill existing content gaps to optimise their content further. Additionally, an optimised brand website helps the company reach relevant audiences as well.

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