Integrate social responsibility in PR campaigns to secure coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2021, 1:38 AM UTC

Pitch to journalists about the brand's social responsibility initiatives, diversity and inclusion programmes, and operational procedures.

In the field of public relations, attracting media attention for start-up fundraising rounds and corporate product launches has become increasingly difficult. To attract positive media attention, companies should ensure their PR efforts align with the wider narratives of social responsibility, in messaging and practice.

Connecting the brand with social responsibility initiatives can help businesses enhance their PR efforts. Brands must, however, be quick to embrace socially responsible practices to avoid being undermined by competitors in terms of public perception.

Further, investors and customers are increasingly rewarding companies that meet ESG criteria and are avoiding companies that are considered “ESG risks.” In their pitches, tech companies should discuss the industry's lack of diversity and how they plan to address it.

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