Divert event spends to digital marketing when facing marketing budget cuts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2021, 2:58 AM UTC

Despite shrunk budgets, marketers must aim for success and pivot strategies accordingly.

The pandemic may have forced some businesses to cut their marketing budgets but that doesn’t mean marketers can’t do much. When working with a small marketing budget, consider marketing automation to engage lost leads, nurture existing ones, improve real-time messaging and more.

Budgets that went into organising events, in-person or virtual, also faced cuts. For the short term, brands must consider diverting spends to digital marketing as those efforts can be executed as per the advertiser’s budget.

Bridging marketing and sales, especially for companies facing budget cuts, helps save time and resources given the operational alignment. With sales and marketing teams working together, a seamless customer experience can be delivered.

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