Measure customer sentiment and better understand customer behaviour using CRMs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2021, 2:07 AM UTC

Customer relationship management (CRM) solutions can improve lead conversion rates and customer retention rates.

Bringing in a CRM solution is beneficial for businesses and customers both. For businesses, the benefits range from identifying prospects before converting them into loyal customers. Consumers benefit too as efforts crafted using CRM data result in more personalised experiences.

Not only does a CRM help automate tasks and better understand customer behaviour, but it also allows businesses to ensure an organisation’s stakeholders are on the same page. Through CRM, brands can also optimise the lead generation funnel.

Further, based on user activity, a CRM is capable of qualifying leads on social media, and use the gathered data into automated, personalised marketing campaigns. CRM platforms that also have data analytics tools help measure customer sentiment, campaign performance, sales team performance and more.  

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