The article states that when it comes to B2B, sales demos are often the only way to close a sale.
Using product demos can help brands turn a prospect into a customer, a believer, and eventually a brand advocate. Sales demos can help marketers boost their brand and online reputation and strengthen their reputation as reliable niche experts.
Adding professional product demos to landing pages can help set positive expectations and build a positive image around the company. Public demos will also add some positive context around the brand. As a result, brands will be better able to control their online sentiment. When done appropriately, sales demos can help brands highlight their product/software’s most essential features, showing it in a favourable light.
Businesses should make it easier for prospects to access the demo. It would help shorten the customer’s buying journey – a faster sales conversion. Treat sales demos as content assets and add them to landing pages with target keywords and SEO elements.
[6 minute read]