Pressure groups want EU to ban marketing "nutritionally poor food" to children

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November 12, 2021, 1:49 PM UTC

The coalition wants the EU to use World Health Organisation Europe's nutrient profile model to define "nutritionally poor food".

A group of civil society organisations have come together to urge the European Union to safeguard children against the marketing of nutritionally deficient foods. The association includes European health, medical, consumer, and family organisations.

The group has released a blueprint of Food Marketing Directives to guide the EU to control cross-border marketing. The Directives advises banning the advertising of nutritionally poor food between 6 to 11 pm, stopping their promotion across digital social and video sharing platforms.

Sponsorship of sporting or festive events across borders is also being recommended to be banned. The blueprint is being touted as a call to action for EU policymakers to act quickly.

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