Create food campaigns and narratives to embrace the foodie culture

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 4:36 PM UTC

Leverage the digital space to create food fan moments, attract consumers and enhance the brand’s presence online.

As COVID-19 impacted how people sourced their food, more consumers are taking charge of their food consumption habits. Food brands should take advantage of key cultural movements to keep up with consumers’ changing food habits as well as boost brand awareness and sales.

A mindful approach that promotes self-care and healthier choices could help brands associate with wellness trends, support consumers’ food values and lifestyles. Creating food products linked with consumers’ cultures and building ethnic and international aisles in retail stores will support consumers' identities.

Innovate new products and spin-offs from existing food items to support the growing “foodie culture”. In addition, food brands could create narratives around food insecurity crises to address issues like starvation and create compelling food moments.

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