Offer helpful, localised and relevant content to make it newsworthy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 5:41 PM UTC

Audiences connect better with content that is interesting, helpful and reflects local themes.

To make newsworthy content, brands must analyse if their offering helps readers in one or another. The content should be data-based, emotional and should sway the target audience. Similarly, brands should offer content that the target audience finds relevant and exciting.

Marketers can start by noticing what their customers are discussing and what kind of conversations they are having. This will give them insights on trending stories, events and topics the brand can create content on. Brands can add new details to such trending stories.

Another way to make brand content relevant is by discussing relevant topics with customers at the community or local level. Content hits people better when people in their community provide the information.

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