TikTok releases numbers behind successful brand campaigns in a new magazine

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 3:48 PM GMT+0

The content series – “The Roundup” – is an eight-page issue that aims to showcase some of the most exciting brand campaigns in the app.

TikTok’s latest magazine looks at creator-led campaigns and includes a range of interesting insights and notes on some of the successful examples of brand/creator partnerships. “Each issue of The Roundup will cover a new topic as we show you exactly how brands are leveraging TikTok to drive real business results,” according to TikTok’s launch statement.

According to TikTok, 42% of users discover new products from creators’ brand-sponsored TikTok content. The ByteDance-owned company further claims 33% of Gen Z users have researched or purchased a product after seeing a creator review it on TikTok. Additionally, the social app says that 66% of users like when brands sponsor creators to show off their products.

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