Create content based on trending topics to drive engagement and sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 16, 2021, 10:17 AM UTC

Brands can use tools like Google Analytics and BuzzSumo to monitor, measure and adjust their content across platforms.

People prefer seeing content that informs them, offers value, and helps them solve issues rather than seeing invasive ads, banners, and pop-ups. Brands can reach a large audience and increase conversions by scaling their content marketing efforts by creating engaging and actionable content.

To understand prospects and craft value-driven content around trending topics, marketers must keep up with latest trends. Write content in a clear and easy-to-understand language with CTAs that are shareable across multiple platforms.

Repurpose and reuse high-performing and engaging content via email marketing campaigns and encourage user-generated content through hashtag campaigns, giveaways and more. Hiring a team of competent writers, editors, copywriters and strategists can help organisations boost content marketing while saving outsourcing costs.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

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