DoubleVerify acquires contextual targeting platform OpenSlate for $150 million

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 16, 2021, 3:36 PM UTC

OpenSlate’s acquisition announcement came at a time when DoubleVerify’s revenue surged 36% YoY to $83.1 million for the quarter ending September 30.

According to a recent press release, DoubleVerify – an ad verification company – has agreed to buy OpenSlate – a contextual targeting technology firm focused on connected TV (CTV) and social video. The cash-and-stock transaction is valued at $150 million and is expected to close this quarter.

The acquisition could help DoubleVerify benefit from the booming social video and CTV markets, which are anticipated to generate $56 billion and $16 billion in revenue by 2023, respectively. DoubleVerify will be able to deliver an end-to-end solution for campaign optimisation by combining OpenSlate's pre-campaign capabilities with its post-campaign measurement suite.

In August this year, DoubleVerify acquired European ad-verification company Meetrics GmbH for $24.3 million. The OpenSlate acquisition could reinforce the company’s existing collaborations.

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