Microsoft bans a slew of controversial products from advertising on its network

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 16, 2021, 10:36 AM UTC

The Windows company recently updated its Audience Network policies.

According to Microsoft’s updated Audience Network policies, the company will no longer let organisations run adverts pertaining to gambling, lawsuits, health supplement and vitamins, and end-of-life products and services. The company said that advertisements around the ban will extend beyond Microsoft Audience Network to native advertising served by its partners on Microsoft-owned and operated properties like MSN and outlook.

Though health supplement and vitamin-related ads are banned, the Windows company will continue ads on health insurance. Other platforms have similar bans in place for similar categories. Microsoft's biggest rival Google already prohibits adult content, copyrights, gambling and games, alcohol, healthcare and medicine, political content, financial services and trademarks.

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