Post-high-value social media content to boost holiday marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 3:48 PM UTC

Thank consumers via personalised emails for the holiday period to build loyalty.

Brands should prioritise high-value content and develop posts geared toward deals and discounts to optimise holiday marketing campaigns. Determine specific holiday campaign objectives and develop content marketing strategies to meet those goals.

Publish high-value posts infrequently to avoid overwhelming consumers' feeds with branded content, as most people are likely to be away from their social media profiles. Create shoppable posts across Instagram, Facebook, and others to drive holiday sales, as 28% of US consumers expect to use social media for holiday shopping.

To cater for consumers worldwide, it's recommended to create inclusive holiday marketing content that isn't holiday-specific. Businesses must be prepared to manage many customer care queries, as more consumers are expected to message brands on social media during the holidays.

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