Use social media content to explain how users can benefit from brands’ offering

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 3:14 PM GMT+0

Brands must first understand their customers, determine which platforms they spend the most time on and boost their content on such platforms.

To drive sales on social media platforms, brands must focus on conveying to users how they stand to benefit from the brand’s offering. Getting social media users to imagine the benefits in detail will encourage customers to buy the product or service.

Marketers must choose the social media platforms their target audience uses the most. Posting content like behind-the-scenes processes on stories and statuses can help brands maintain a steady and regular connection with users.

Similarly, regularly answering customers’ questions, DMs and comments are help brands stay in touch with users. Brands can also consider going live on social media to engage with audiences in real-time and offer special discounts to attendees.

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