Are local businesses ready to meet consumer demand this holiday season?

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 5:53 PM UTC

Google Ads Research and Insights’ latest briefing highlights that people are already excited about local holiday shopping and travelling.

The study found people are already on the lookout for the perfect gift, searching local “Christmas markets” and “gift shops near me” and also seeking inspiration for “Christmas gift ideas”. While searches for “leaked black Friday deals” were also up over 20 times week-over-week, searches for “best play to stay” have grown globally by over 60% year-over-year and searches for “best places to travel in” have increased globally by over 100% YoY.

While people are looking for travel deals, they are also aware of the pandemic-induced travel rules. As a result, searches for travel rules have grown globally by over 600% YoY. Apart from travelling, people are also looking to gift others during this holiday season, with searches for “Christmas gift ideas” growing globally by over 30% week-over-week.

While people are looking to buy gifts, they are looking to purchase from local businesses. Searches for “gift shops near me” have grown by over 60% year-over-year. Additionally, people are looking to have “thanksgiving dinner” and watch movies during Christmas this year.

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