Brands can now run podcast ads on Spotify, podcast ad-buying feature launched

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 2:04 AM GMT+0

Advertisers will be able to validate impressions in real-time.

As announced by the company last month, podcast ads have been rolled out to the firm’s self-serve ad channel, Spotify Ad Studio. Advertisers will now be able to get started with podcast ads for even $500 per campaign.

These ads can be purchased through the Spotify audience network or Title by title. With the former, brands can scale their campaigns via the audio advertising marketplace.

With Title by title, brands can align with podcasts or hosts across certain original and exclusive podcasts in Spotify. Further, Streaming Ad Insertions can help validate impressions, check campaign metrics and audience insights.

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