Deliver frictionless customer experiences using insights-based data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 2:37 AM UTC

To make it in the new digital ecosystem, provide frictionless customer experiences, balance performance, personalisation and privacy.

Agility and being innovative are critical aspects businesses need to create meaningful connections and drive performance. To provide the best frictionless customer experiences, optimise the web-based elements a customer encounters while looking for a product.

When optimising for mobile, ensure that the layout and visuals are intuitive. The site load speed must be three seconds or less, and there must be continuity between ads and the website. Further, the landing page must include key product information and the most meaningful or popular benefits.

Identify at which points customers typically drop off from your site’s experience. Address this while also spotting opportunities for improvement on the site. Conduct tests and collect data to make the best data-driven decision for the business.  

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