Things B2B marketers must do to enable automated lead generation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2021, 5:09 PM UTC

Businesses can attract a steady stream of leads without additional efforts if they use the proper lead generation tools and tactics.

Automated lead generation uses different kinds of strategies, including email marketing, SEO and automation software. With a computerised system in place, B2B companies can easily enjoy a steady flow of leads without extra pressure. But, to leverage automated lead generation effectively, businesses must first optimise their content for search engines.

Create informative and engaging content using the right keywords to attract the right users and generate trust from potential leads. To create optimised content to generate leads, find the right keywords, pay more attention to search intent, match keywords to the sales funnel and leverage the SEO-best practices like link building.

Marketers should also make a high-converting lead magnet that solves their prospect’s problems, is easy to understand, actionable and offers value. To enable automated lead generation, marketers must also run webinars, optimise their landing pages for conversions and create referral programs. Further, to improve lead automation, share relevant content on numerous groups and forums, engage with prospects and build trust.

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