Improve blog conversion rate by offering previews and trials

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2021, 3:05 AM UTC

Blog content must contain catchy headlines, examples, short paragraphs, facts, and statistical data.

Despite blog content being SEO optimised, the conversion rate might still hang low. For such instances, brands must take measures to improve conversion rates. Begin by knowing the audience, which can be done by analysing comments, conducting surveys, and using Google analytics.

Ensure the blog content matches user intent. By prioritising intent, content is able to rank faster and convert better. Use blog content as a source for internal linking of content. Provide value through these content pieces to help consumers, and address their confusions and concerns.

Another way of improving conversion rates is offering previews and trial versions of products and services. Such tactics allow users to decide which services suit them best. Blog conversion rates can also be boosted by remarketing to customers through email marketing.

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