Use CTAs to boost conversions and lower bounce rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2021, 8:47 AM UTC

To promote video content, the ‘Watch Now’ CTA can work.

Marketers have a choice of a variety of calls-to-action (CTAs) to choose from depending on the different stages of the marketing funnel. CTAs are useful for businesses in improving conversion rates.

The ‘Subscribe’ CTA can be used in the early stages of the customer journey, especially when new leads need to be nurtured. The ‘Join us’ CTA allows brands to promote an online community or promote digital events such as webinars.

The ‘Read More’ CTA must be coupled with powerful text to draw consumers’ attention towards longer gated content. For lead generation needs, leverage the ‘Download’ CTA for ebooks, whitepapers, case studies and more. Smart use of CTAs improves conversions, lowers bounce rates, expands social media following and enhances user experience.

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