Businesses set to focus on automation, extended reality and Martech in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 3:56 PM UTC

Industry leaders are expected to implement solutions like automation engines and prediction algorithms to boost employees’ creativity.

Heading into 2022, brands will use such emerging technologies to link customer and employee experiences. The AR/VR market was valued at $12 billion in 2021. This number will cross $70 billion over the next five years.

In 2022, video content will account for 82% of global online traffic. Similarly, total viewing time on CTV touched 3.5 billion hours a week during lockdowns. CTV ad spend in the US is expected to touch $27.5 billion by 2025 – tripling from the ad spend in 2020.

Brands will have to protect themselves against digital supply chain disruptions and invest in supply-chain mapping, risk intelligence and business continuity management. Marketing technologies are projected to grow 25%, up from 19% of total marketing budgets, in 2022.

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