Experiment with new content types to attract audience attention in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 5:05 PM UTC

This piece suggests fresh content ideas that marketers can leverage to attract and engage audiences in the coming year.

While 2021 is about to end and 2022 is about to begin, content creators and marketers must consider experimenting with new content formats to engage audiences who prefer visuals over text-dominated content. They should consider content types like Guestographics – a guest infographic that features images and text and is published on or linked to different websites.

Guestographics are often created in partnership with other brands for a specific purpose. It is an effective content format that can help build brand awareness and stable connections and produce quality backlinks for SEO purposes. Marketers can also consider instructographics – a form of infographics that can explain complex data in an easy-to-digest format.

Instructographics works well for step-by-step instructions or how-to guides and has a high potential for getting shared. Companies can also consider other fresh content types, including storyboards, carousel posts, whiteboard videos, screencast videos and ephemeral posts to boost brand identity and win consumers in 2022.

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