Leverage social and paid ads to promote live virtual events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 2:13 AM UTC

Ensure responsibilities are assigned appropriately to employees participating in a live virtual event.

To host successful virtual events determine the business goals of the event, the type of content to be delivered, and pick the right hosting platform with built-in tools. Pre-record some of the sessions like b-rolls and music, as well as rehearse the segments before going live.

Having an agenda will allow marketers to plan out highly structured virtual events, create interactive segments, and boost engagement. Publish event details, images, and more in blogs and social media posts, and use paid ads for registration to promote the virtual event.

Engaging with participants via chat, addressing questions, and offering a dedicated socialising space is recommended during the event. Post event, outline key takeaways, create highlight posts for social media and influencers and send a thank-you email to attendees.

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