Make singular and incremental changes to data-driven marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 10:36 AM GMT+0

Brands must leverage data-driven marketing tactics to enhance consumer experiences across channels.

Marketers today have access to a multitude of data, as they know where their leads come from, what they are interested in, and how it impacts buying decisions. While data-driven marketing can optimise campaigns, misconceptions around data, and excess of it can perplex marketers.

As companies resort to data-driven methods to discover areas for improvement, marketers are becoming uncertain of their initiatives. Focusing on singular, incremental changes for a clean data-driven marketing approach can help brands identify changes impacting their marketing efforts.

Bridging the gap between hard data, like consumer demographics, and soft-data such as their behaviour and the “why”, could help brands make informed marketing decisions. Instead of generating data for the sake of it, leverage data-driven marketing to derive insights tied to KPIs with actionable data.

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