94% of US marketers believe paid video ads impact ROI positively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 10:02 AM UTC

Video is the most influential content to inform purchase decisions, according to Animoto’s poll of 500 adult consumers and 500 marketers in the US.

Videos are effective in boosting engagement and sales, as video ads on social were shown to be the top way in which consumers found a brand they bought from. 93% of businesses acquired a new customer by sharing video on social media.

Also, 94% of marketers believe paid video ads impact ROI positively. Consumers watch videos leading to a purchase on social media sites like Facebook, YouTube, and TikTok.

67% of consumers who learn about a new product or service go to the brand's social media page first. 58% of customers watched video ads on social media in 2021. In addition, marketers plan to make the highest ad spend investments on YouTube in 2022.

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