People are planning a bit earlier this holiday season: Twitter Study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 5:34 PM GMT+0

A Twitter-AdAge study highlights holiday shopping trends that marketers can use to prepare for this festive season.

With lockdowns and other restrictions making it challenging to shop last year, people are planning a bit earlier this holiday season. The study found also found a higher focus on fashion this year. As offices are starting to open up and people are again excited about getting dressed up, consumers are looking to buy clothes that are suitable for an office environment.

Designer fashion categories within holiday shopping are 119% up from last year. Similarly, the appliances category is 64% up, athletic apparel is 51%, beauty is 35% up, and pets is 29% up. As opposed to 2020, early holiday shopping conversation on Twitter has increased 46% year-over-year.

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