US CPG firms must track consumer trends to benefit from m-commerce

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 2:42 AM GMT+0

67.1% of Americans will listen to digital audio by 2025.

The consumer packaged goods (CPG) market has become competitive, given that brands are vying for consumers’ attention. According to eMarketer, the US retail m-commerce sales are on track to grow 15.2% to $359.32 billion in 2021. CPG marketers could capitalise on the new consumer trends that emerged during the pandemic.

95% of US CEOs expect the work-from-home trend to continue, and the main buying motivators will be health and safety, trust, and quality, as per Deloitte. The need to address sustainability and reflect consumers’ core values is also growing.

81% of Nielsen's global poll participants believe that organisations should help better the environment. Americans plan to continue trying new shopping methods, different brands, retailers/stores/websites and more. Personalisation of branded content could drive sales and build long-term loyalty.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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