Draft an RFP with expectations to find the right digital marketing agency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2021, 2:26 AM GMT+0

Meeting the selected marketing agency in-person will allow brands to clarify the terms of the contract.

Businesses with limited resources could hire a digital marketing agency to gain access to a broader range of skill-sets, the latest tech, new ideas, and more. Use “SMART” marketing objectives to find the right digital marketing agency with similar goals.

While selecting an agency, consider the opinion of team members, other non-competing businesses in the niche, and use a professional matchmaking service. It is recommended to draft a formal request for proposal (RFP), explaining the company's requirements and questions about their solutions, and more.

Assess the potential agency’s reputation, by checking their presence on Twitter and Facebook, their content resources, reviews and more. International brands must ensure the selected agency operates in the same language and matches the company’s tone of voice.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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