Companies are racing to win the attention of Metaverse's early customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 01, 2021, 2:56 PM UTC

These early consumers are very valuable as they are premium customers who value innovation.

Even though the Metaverse is still in its infancy, advertisers are already working on engaging early adapters. Advertisers have already turned their focus on this sector, with many analysts predicting tech giants like Microsoft and Google will be early movers in the sector in the coming year.

If it were not for the pandemic, the global advertising industry would have already welcomed the fast adoption of 5G, implementation of 5G infrastructure, and a market crowded with VR hardware options. But, 2020 witnessed businesses struggling with supply chain issues in tech core production and concerns around lack of metaverse regulations.

Nonetheless, brands have already started testing advertising capabilities in metaverse environments. This trend was underlined by the recent NASCAR X Roblox collaboration in the automotive vertical. Such partnerships and emerging metaverse advertising tech will lead to major advances in the sector by mid-2022.

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