Commerce and cloud technology to drive ‘anywhere commerce’ in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 2:21 AM GMT+0

Digital commerce will undergo significant changes in 2022, as more retailers and B2B brands invest in “anywhere-commerce”, a business and technology strategy to maximise sales across channels.

Many new enterprise "experience" architectures are projected to evolve to enable anywhere commerce, as commerce tech powers shopping experiences across owned, influenced, and paid media. As brands prevent consumers from marketplaces, the commerce tech spend is expected to surge.

Businesses will invest in technology like order management, payments, and inventory control. Further, more immersive experiences will be created to transform virtual browsing habits into subscription models and loyalty programs.

Investments in commerce cloud technology is also expected to surge, as vendors install new commerce engines. Optimising customer experience and meeting consumer expectations at every touchpoint is imperative in 2022.

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