Leverage social AR features to promote branded content and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 2:25 AM GMT+0

Brands can use augmented reality (AR) analytics to track the performance of their AR initiatives.

Integrating AR into the marketing mix can drive memory retention for products and services among audiences, and help brands analyse consumer behaviour. Brands must evaluate varied AR platforms' features, benefits, and use cases to select a platform that meets their specific needs.

Because there is no clear way to quantify the efficacy of AR, they are thought to be less effective than traditional campaigns. Despite this, AR campaigns have proven to be more profitable than traditional advertising tactics. AR development and implementation can cost anywhere from $2,000 to millions.

AR capabilities on social platforms like Snapchat feature native mobile apps, social media apps, and browser-based AR (WebAR). Moreover, businesses can drive recognition, engagement, conversions and promote their content using social AR features.

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