These tools can provide ecommerce companies with insights that can help gain traffic and eventually increase conversion rates.
To effectively gain traffic to an ecommerce site from a social account, brands need to gather data and insights about their followers and users. Social listening tools can help companies collect and analyse user data necessary for boosting site traffic and conversion rates.
According to Synthesio.com, social listening tools can help marketers track brand intelligence, find influencers, measure campaign impact, develop the product, competitive benchmarking, improve customer relationships and keep track of trends. With social listening tools, marketers can better analyse conversations around a specific product or brand – giving marketers the ability to control their marketing strategy and increase sales.
Hootsuite’s Founder and CEO, Ryan Holmes said, “By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organisational objectives.” There are three types of social listening tools – listening platforms like Salesforce Marketing Cloud, competitive analysis platforms and native tools within social platforms.
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