Tap into real-time insights to better understand prospect motivations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 03, 2021, 5:07 PM UTC

Heading into 2022, brands need to focus on real-time monitoring and insights to offer a seamless user experience.

Real-time data will prove significant for brands aiming to offer a seamless customer experience. Brands must rely on real-time tracking platforms that also offer real-world insights on weather, elections and similar topics.

Real-time insights can also help marketers gain a deeper understanding of what motivates their prospects and which stopping points and content gaps hold them from completing their purchase. Similarly, businesses need to revaluate their martech stack to identify inefficiencies and document their workflows and processes that work well for the company.

Businesses must also experiment with different media and content formats. For each new piece of content being created, marketers must check if they can offer supplemental content assets like video and visuals. Incorporating AR/VR elements can further help brands offer an immersive CX.

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